James R Ford is a conceptual artist whose work contemplates human needs and wants, the perils of choice, and the value of things and nothings in art and life. The search for, and generation of, meaning is also important to his practice, along with the confusion this can lead to. Ford’s reductivist output focuses on minimalist mark making, text statements, looped short films, and object assemblage.
Ford (b. 1980) is a conceptual artist whose work contemplates human needs and wants, the perils of choice, and the value of things and nothings. Ford studied at Nottingham Trent University and then Goldsmiths College in England. He moved to Aotearoa New Zealand in 2009 and currently lives and works in Wellington.
"IF A TREE FALLS"
"If a Tree Falls" is a solo exhibition of new work by James R Ford, taking place at The Young gallery in Wellington in July 2016. The title of this exhibition comes from the philosophical thought experiment, “If a tree falls in a forest and no-one is around to hear it, does it make a sound?”, that raises questions regarding observation and knowledge of reality. The works in this show continue these lines of thought, and expand the discussion into the realm of art and how an individual viewer’s perception can define what an artwork is or what value it has. The exhibition features drawing, print and object assemblage.